Unfortunately, extreme cooperation among competitors can also lead to an anti–trust lawsuit by the federal government. A recent example is where electric car manufacturers all have the same charging port standards, so a common charging infrastructure can be used by all vehicles. The well known quote 'Keep your friends close and your enemies closer' is generally attributed to Sun Tzu ( or ), the famous 6th century BC Chinese military strategist and author of Sun Tzu, The Art of War. (It also was an incredible profitable investment for Microsoft.) In the technology area, cooperation among competitors happens frequently because of the price of technological advancement. While it has been described as a love-hate relationship, a $150M investment by Microsoft in Apple in 1997 actually saved that company. (A PsyOps Introduction) by: Precious Shermaine Lee. This model has been very popular in Japan.Ī famous example of “co-optiton” was when Microsoft and Apple worked closely together in the early years of both computer businesses. Keep Your Friends Close, And Your Enemies Closer. notebook:Keep your friends close but your enemies closer FREE delivery Thursday, November 17 if you spend 25 on items shipped by Amazon Or fastest delivery. The most extreme version of cooperation is where an entire industry gets together to solve industry level problems. In the movie “A Beautiful Mind,” Nobel Prize winner, John Nash educated people on game theory where “rational decision makers” are involved in a mix of conflict and cooperation with their competitors.
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